The New York Knicks replace the Los Angeles Lakers as the NBA’s most valuable team, worth $655 million, up 12% from last year. Signing Amar’e Stoudemire has been a big help both on the court and with sponsors. The Knicks sold out their full-season ticket inventory for the first time since the 2001-02 season. The Knicks’ parent company, Madison Square Garden, Inc., signed a sponsorship deal with JPMorgan Chase in September that’s worth at least $30 million a year over 10 years.
And that is what a superstar will do. Imagine what their value will be if they get Carmelo and contend for championships on a regular basis.