New York Knicks

Carmelo Anthony Launches Venture Firm

Carmelo Anthony is a seven-time NBA all-star, a six-time All-NBA player, a two-time Olympic gold medalist, and a scoring champion. Now, Anthony can say that he co-founded a fund to invest technology startups, M7 Tech Partners.

Partnering with Stuart Goldfarb, former CEO of Bertelsmann, Anthony hopes to break into tech investment world. “For as long as I can remember, I’ve been interested in technology,” Anthony said in a statement. “We are actively looking for ventures with strong leaders creating breakthrough products that resonate with consumers. I particularly have my eye on companies that are involved with wearable technology and connected devices. These will be huge areas for the future.” M7 Tech Partners will invest in early stage digital media, consumer internet, and opportunistic technology startups.

Their inaugural investment is in Hullabulu, an interactive children story company. In a statement, Anthony said that as a parent himself, he was impressed with the company’s reinvention of storytelling. Hullabulu recently received rave reviews from cynical tech veterans and also had raised $1.8 million from a handful of various venture capital investors.

Anthony isn’t the first Knick to be involved with technology investment. Amar’e Stoudemire is one of the primary investors for Tapiture, a social curation and e-commerce platform.